Brand Services 2
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BRAND SERVICES
HFB Brand Services Laboratory
The self-care market continues to become more saturated, and often times, shelf space and distribution fall into the hands of the conglomerates. With an extended, innovative framework, we’ll create, construct, and activate your brand to its fullest potential.

Creating a brand entails more than a coming up with a name and product.  To be successful your brand must convey a message encompassing your company’s unified vision, mission, and values in a way that engages your consumers.

 

Our process begins with helping you to establishing your brand’s identity- who you are, what you do and how you do it. We will help you develop a brand story and personality that will convey a unique image and message, setting your brand apart from the competition.  HFB Labs will help your brand uncover the challenges and opportunities while working to achieve your goals and objectives.

 

Our model will help your company recognize and manage your target consumer, product offerings, and distribution channels.

Brand R&D
At HFB, our consumer research helps us implement effective strategy, design, technological and formulation decisions – from product development, all the way through launching, tracking, measurement, and optimization. No matter what market you’re breaking into (Mass, Luxury, Professional, Natural & Organic, Active Cosmetics) our insight will go into creating real products and services that better people’s everyday lives.

 

Through our research, we’re able to pinpoint specific user personas and scenarios, which create an attitudinal and need-based framework. Ultimately, we’ll help your brand put forth products and services that address real user needs. We’re committed to inventively strategizing. We research and understand what consumers really want, how they interact with digital and in-store experiences, ways their viewpoints relate to packaging… and ultimately, how this will profit your brand. Creating novelty and market disruption with your brand – that’s our goal.

Business Strategy
Consumers respond to what’s novel, but immediately dismiss what seems useless. What kind of experience do you wish to provide for your consumers? Together, we’ll work to open new doors—from digital to in-store touch points, we’ll facilitate a series of workshops to identify opportunities, generate and prioritize ideas, and prototype and test product and service concepts.

 

Our years of experience in evaluating existing customer interactions, performance metrics, data, and capabilities, we’ll help you develop the best strategy for reaching your customers, with your brand message while surpassing the competition. With innovation and resourcefulness, HFB Labs will drive your product brand to success.

 

Through our research, we’re able to pinpoint specific user personas and scenarios, which create an attitudinal and need-based framework. Ultimately, we’ll help your brand put forth products and services that address real user needs. We’re committed to inventively strategizing. We research and understand what consumers really want, how they interact with digital and in-store experiences, ways their viewpoints relate to packaging… and ultimately, how this will profit your brand. Creating novelty and market disruption with your brand – that’s our goal.

Brand Creative
In today’s increasingly digital world, a brand will fulfill its promises by captivating users with simple yet functional campaigns, products, and services. The diverse creative team at HFB Labs is unified in its passion for building beautiful, user-centric experiences that betters the lives of consumers.

 

When it comes to creating exquisite products, our team understands the allure of simplicity. With deep collaboration, we create experiences and solve problems in wildly unexpected ways; ultimately, we push traditional boundaries to intrigue and hook consumers. When bringing your brand’s vision to fruition, our design team focuses on highly intuitive and engaging concepts that have impact.

Our years of experience in evaluating existing customer interactions, performance metrics, data, and capabilities, we’ll help you develop the best strategy for reaching your customers, with your brand message while surpassing the competition. With innovation and resourcefulness, HFB Labs will drive your product brand to success.

 

Through our research, we’re able to pinpoint specific user personas and scenarios, which create an attitudinal and need-based framework. Ultimately, we’ll help your brand put forth products and services that address real user needs. We’re committed to inventively strategizing. We research and understand what consumers really want, how they interact with digital and in-store experiences, ways their viewpoints relate to packaging… and ultimately, how this will profit your brand. Creating novelty and market disruption with your brand – that’s our goal.

Marketing & Communications
How do product consumers see the world? What motivates them? How do they behave, and why do they make specific buying choices? These are the questions we ask, explore, and focus on to pilot your brand to success. HFB Branding Labs will guide your brand through the beauty world – we’ll swiftly collect real live data and amass consumer feedback to uncover and understand your target consumer’s perceptions, habits, behaviors, and point of view.

 

Supporting your consumer’s desires, in turn, supports your brand. Consumers today live in a digital world. Understanding these shifts in the way people now perceive and process market information is key.  With a goal of reaching user engagement and participation, we help your product concept meet the unspoken needs of today’s consumer.

Community, Influencer & Media Engagement
We’re committed to helping your brand grow a substantial community presence across social media platforms – Twitter, Facebook, Pinterest, Snapchat and Instagram are just the beginning. Our team is constantly keeping up with trends and emerging social media platforms to tap into; that way, we can reach even more people and gain widespread buzz for your brand.

 

HFB Labs will assist you in forming authentic connections with bloggers and other influencers to foster advocates for your brand. By shaping these important partnerships and relationships, we’ll engage influential followers for your company while reaching new audiences. We’ll leverage our strong relationships with journalists, bloggers, and other influencers in order to secure top-tier mainstream and digital coverage for your brand’s campaign.