* All Fields Required
PDR Requested By
Your Email
Phone Number
Date
DESCRIPTION OF PROPOSED NEW PRODUCT
Product Name / Line
NBE (National Brand Equivalents) YesNo
OTC/DRUG YesNo
COSMETIC YesNo
Benchmarks
Product Attributes / Functions
Product Position
PRODUCT PHYSICAL DESCRIPTION
Product Form
Color
Viscosity
Fragrance (type/level)
Competitive Product - If Any
Desired differences from Target - If Any
Desired Claims
Desired Promotional Ingredients (Actives)
Ingredients to be Avoided
PACKAGING/COMPONENTRY
Package
I am not a robot.